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Behind the doors of L’Aventure Michelin, a fascinating story awaits you. Housed in 2,000-sq.m. premises on the Cataroux site in Clermont-Ferrand, France, it showcases over 1,000 pieces from the Michelin heritage collection.

The exhibition is divided into ten display areas devoted to mobility arranged chronologically or thematically. You will learn all about the past, present and future of the Michelin Group in a novel, interactive way. A truly exceptional experience awaits you from yesterday’s first removable bicycle tire to tomorrow’s lunar wheel, not forgetting Michelin maps and guides and, of course, the legendary Michelin Man.