Internet marketing, or online marketing,
refers to advertising and marketing efforts
that use the Web and email to drive direct sales
via electronic commerce, in addition to sales leads
from websites or emails.

Internet marketing and online advertising
efforts are typically used in conjunction with
traditional types of advertising such as radio,
television, newspapers and magazines.

The obvious purpose of internet marketing is
to sell goods, services or advertising over the
internet, it's not the only purpose a business
using internet marketing may have; a company
may be marketing online to communicate a
message about itself