### Creation is fusion
We have thought of creation as ‘making something out of nothing’.

However, in reality, something new is not created ‘completely new’, but when existing things are connected and combined in a new way, a completely different level of innovation is born.
Jeffrey Nickelson said, “It is born when ideas from here and there are connected to create something completely new.”
William Plomer said, “Creativity is the ability to connect things that seem completely unrelated.”
In other words, creation is the ‘heterogeneous combination of different thoughts’ itself.

## Why couldn’t we do it before?
Many people knew in principle that the heterogeneous combination of thoughts is the source of unexpected creativity and innovative ideas, but no one thought of a way to connect them.
It was because they couldn’t find a possible way to make it happen.

## GuruX is
Guru X is a heterogeneous combination platform of thoughts. Why was it possible for us? • Connecting business concerns with the thoughts of 1,000 gurus in literature, philosophy, art, and history accumulated over thousands of years, and realizing an encounter with the world of human intelligence
• Building a platform where business issues and humanistic/philosophical insights intersect

In other words, we have created an unprecedented ‘field of intellectual fusion’ where corporate questions are connected with the wisdom of the classics, marketers’ concerns collide with the perspectives of philosophers, and practical problems yield artistic answers.

Now, we can realize a dream that humans have longed for but thought impossible. The moment when the heterogeneous combination of thoughts actually works is
Cross Think