MDLZ PROTECT is a user-friendly app designed for the efficient identification and reporting by MDLZ colleagues of copycats and counterfeits to the MDLZ Brand Protection Team. With MDLZ PROTECT, you can learn how to spot and immediately report a copycat and a counterfeit using your mobile phone or hand-held device. MDLZ PROTECT contains:
(i) a Video Training module with four (4) short videos on:
(a) Why is brand protection important?
(b) What is a copycat?
(c) What is a counterfeit?
(d) How do you report a copycat and/or a counterfeit?
and
(ii) a Reporting Tool with the capability to take and send photos of the copycat and counterfeit to the MDLZ Brand Protection team.
Download MDLZ PROTECT now, and together, let's protect the MDLZ brands, business and consumers!