**What is the MSA® personality analysis? **

The MSA® motive structure analysis is a scientifically based personality analysis that shows you which basic motives drive you and under what conditions you are motivated, productive and happy.

Basic motives are personality traits that are deeply rooted within you. They are your emotional needs or drivers or motives that significantly determine and shape your actions, your thinking, your perception and your feelings.

Malaika Mihambo, Olympic champion, two-time world and European champion, described the benefits of MSA® in her book “Spring Dich Frei”, published in 2023: “The basic motives are different for each individual person, and depending on how strongly they are lived out a person feels good, is correspondingly efficient, is in the flow and is bursting with energy. People are happy when they can live out who they are. The MSA® provides a sense of that inner self.”

The MSA® is your key that allows you to open the door to your emotional needs.

With this MSA® key you can better understand yourself and your basic motives and what is really important to you in life. The MSA® gives you the know-how to actively shape your life in order to experience more joy in life, more motivation and success: The MSA® supports you in developing and exploiting your entire intrinsic, i.e. emotionally coming from within, motivation and strength potential .



** How can you use the MSA® personality analysis for yourself? **

Your basic motives have an impact in almost all phases and areas of life, because they influence and shape your feelings, your perception as well as your ways of thinking and behaving.

Your basic motives influence your joy of life, motivation, effectiveness, values ​​as well as the quality of your relationships, the quality of your communication and the quality of your decisions.

Against this background, the MSA® is a valuable and crucial tool for shaping your life. Be it for school, studies, work, education, communication, relationships with other people, sports, important life decisions or even for your self-mindfulness and self-efficacy.

In addition, you can use the MSA® personality analysis to strengthen your self-confidence, reduce your feelings of stress and create emotional stability.

Overall, the MSA® supports you in leading a coherent life. A life in harmony with yourself.

The MSA® is therefore also a very important instrument for coaches, consultants and personnel developers who accompany change processes in the context of leadership and team development, change and transformation processes as well as in (leadership) coaching.



** How to carry out the MSA® personality analysis? **

The MSA® personality analysis is activated via an access code that you receive from your employer or organization, your educational institution or your MSA® advisor.

With the MSA® app you have access to your personal profile at any time and can flexibly manage your results and share them with others. It is your companion on the way to more joy in life, motivation and effectiveness.

Get the MSA® personality analysis now and discover what makes you unique! Your path to a fulfilling life begins here.



If you have any questions, please feel free to email us at [email protected].