The promoter is basically a farmer. It is evident that there is huge margin between the farm price and consumer price. This margin is nothing but, high exploitation of consumers.

As a result, in order to reduce these outrageous exploitations and empathy with farmers, and to create happiness in consumer, Happy Dukan created a campaign to bring agricultural products closer to consumers at exceptionally low and fair costs without sacrificing quality.

Farmers' voices are heard, and Happy Dukan is loyal to farmers while keeping a keen eye on customer needs. We are dedicated to ensuring that farmers and customers profit to the greatest extent possible. We would like you to join us in continuing to assist our farmers.