Alex Madrid is an online viewing and ordering tool APP for our professional fashion customers. Customers can request an authorization within the APP. After approval of the request, they will be able to see our product information and place online orders.

At Alex's store we are specialists in women's fashion focused on a youthful style, simple at the same time with a chic touch.
We have been in the fashion sector since 2017 and we have come to find the style for every day.
And to make a difference we have been able to take a bigger step with the creation of our own brands. (Puri Puritas & Allô allô)
Puri Puritas has a very romantic style while Allô allô is a style that opts for everyday. That thanks to all our clients we have succeeded!