When we started the LOYAL brand in 2003, our dream was to produce locally-made household and personal care products that could meet and even exceed the highest international standards, all at prices that are affordable and accessible for everyone. We believe that quality is a right for everyone, not a privilege only for some.

Today, we are a leading personal care and household products manufacturer, with our products now distributed and sold in over 15 countries and growing. We continue to introduce new cutting edge products and technologies, and have even created successful new product categories, such as the General-Purpose Freshener. We are proud to have gained international recognition for our focus on innovation, quality and customer service.

Making quality products at an affordable price isn’t just the right thing to do. It is what has helped us to gain a large “Loyal” customer base and a growing presence internationally. We stand by every product that leaves our factory and becomes a part of our customer’s homes, families and lives.

Currently, our products can be found and are beloved in more than 14 markets in the Middle East, with recent expansions into Europe and the United States as well. We hope to continue to grow our dream with more and more satisfied LOYAL customers.