NBA Chasedown is gamified augmented reality (AR) experience for fans in the UK, France and Germany as part of the league’s 75th anniversary season. Hunt for a finite number of virtual objects hidden your local area using the map view. Collect hidden objects in AR such as NBA basketballs, the Larry O’Brien NBA Championship Trophy and a range of special 75th anniversary diamonds representing NBA teams to win prizes to win prizes. Fans that collect – three (3) NBA teams from the Eastern Conference and three (3) NBA teams from the Western Conference – and the (1) Larry O’Brien NBA Championship Trophy will complete the NBA Chasedown Challenge and be entered into the Grand Prize