Whether you’re an email marketer who wants your campaigns to reliably land in your subscribers’ inboxes, or an email recipient who wants to ensure your favourite emails don’t get junked, you need to understand how to whitelist email addresses.


To whitelist an email address just means you add them to your approved senders list. This tells your email client that you know this sender and trust them, which will keep emails from this contact at the top of your inbox and out of the junk folder.