Radio Mia was born in the late 90s on the historic radio frequency Studio Sicar Italia, a famous broadcaster very popular in Palermo and its province.
After an in-depth market analysis, Radio Mia was immediately able to carve out an important space in the local radio scene, the carefully selected music playlist enriched by the "music on demand" format was the formula for the success of the broadcaster, which managed to go beyond the borders. National, as evidenced by the numerous appreciations of the listeners of the Italian communities in Europe and America.
This is why, since its inception, Radio Mia has gained the trust of those who listen to it and advertisers, who have been able to use our frequencies to promote their commercial and production activities.
Today the radio changes its face, taking on a new challenge, renewing its website, creating its own app to always be in contact with one's listeners and totally renewing the schedule with Italian and foreign commercial music suitable for all ages, but which aims to involve young people above all, also with new projects that see a close collaboration with schools, creating a dialogue between business and young people, transferring experiences and knowledge through the beautiful world of radio.