#IMPROOVA doesn’t discriminate; whether it’s a big positive change or a small one, companies and communities are encouraged to use and spread the movement.

Use it as an internal or marketing campaign within your company.Add the #IMPROOVA to your company website, business cards, invoices or fleet branding to influence mindsets within your organization, or simply add #IMPROOVA on any of your products or brand advertising.

Use it as a community to spread the stories of what people have done to improve their lives. Tell the story of the boy who organized a clean-up of the river, of the gogo who started a business knitting and selling beautiful blankets or the young lady who started her own nail salon. It is a movement meant to inspire hearts and action.