In the early 1980s, Maurice Starr discovered Pop/R&B quintet New Edition, and guided their early success. After breaking ties with them, Starr and his business partner, Mary Alford, sought to create a white counterpart act. Fifteen-year-old Donnie Wahlberg impressed Starr and Alford with his rapping skills, becoming the group's first member. He was initially joined by his younger brother Mark, who left the group after only a few months. Donnie then recruited his school friends Jamie Kelly, Jordan Knight, and Danny Wood to join the group; Knight was followed into the group by his older brother Jonathan , while Kelly left the group early on.

When a search was made to find a Michael Jackson-esque singer to replace Kelly, Starr recruited 12-year-old Joey McIntyre, who initially struggled to fit in with the group. With the final line-up in place, Starr rehearsed the boys after school and on weekends, and eventually secured the group a recording contract at Columbia Records.

Originally, the group was called Nynuk (pronounced "na-nook"). Nikki Van Noy, author of the group's official biography, wrote in 2012 that the name Nynuk is "meaningless", although a 1989 article by Rolling Stone suggested a possible connection to Nanook of the North. Columbia demanded Starr change the name of the group. Subsequently, they settled on New Kids on the Block, after a rap song that Donnie Wahlberg had written and arranged for their first album. The group was signed to Columbia's black music division and originally marketed to black audiences.

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