As a user, you embody an offbeat and colorful (customizable) character that can roam around in the virtual Club,
going through different challenges and achievements. The entire visit is then turned into a playful quest,
in which you can unlock achievements and medals that convey KODE’s values. We wanted the characters to be fun and
to speak to any kind of user (kid or adult). We also didn’t want them to have a recognizable gender or to look too
much human, in order to get away from all kinds of gender and ethnicity considerations.

Our objective has been to be able to go back and forth between a 3D bird view of the Club, as if it was a leaflet
that gives the overview of the place, and also dive into the different zones to explore them. We wanted the navigation
itself to be very fun and to give the “wow factor” when using it. We think that the job is done and it works for the
entire family.