From Facebook to YouTube, social media is one of the most important tools for DJs, producers and artists to grow a fan base and expand a presence online. Join artist and YouTuber Multiplier in this course to learn how to best promote your music with social media.

Like them or hate them, social media networks are here to stay, and they’re constantly growing and evolving. But contrary to what you might think, you do not need a million social media followers to build a sustainable career.

In this course, Multiplier reveals the inner working of social media networks. You learn invaluable marketing techniques and strategies to build your audience and interact with your fans. You discover the right ways of creating valuable “storytelling” content and why collaborating with other artists is super important. You also learn to put systems in place to attract new followers, and how to “game” the system to your advantage. Moldover also defines important concepts such as discoverability, attention real estate, view velocity and Kevin Kelly’s 1000 True Fans theory. He also answers important questions such as “how much should I post” or “how long should my post or video be?” … and the answers may surprise you!

So sit back, listen and learn to harness the power of social media networks. The information in this course is invaluable for every musicians, producers and DJs!

Social Media 101
Strategies & Tactics for Artists and DJs
26 videos | 92 minutes | by Adam Pollard