Novimetrics is an advanced technology platform developed to optimize livestock management processes. Based in Buenos Aires, Argentina, Novimetrics is aimed at all audiences of all ages with no restrictions. Its mobile app easily connects to a Tru-Test electronic ear tag reader, enabling the identification and data entry of various livestock processes such as vaccination, weighing, veterinary control, palpation, insemination, and scraping. It also offers the ability to add or remove livestock, manage their ancestry, conduct genomic tests, record rodeo changes, and track livestock attendance.

The app locally stores data from the performed processes and the active livestock identifiers of the user. Once the device is connected, the data is uploaded to the company's server for analysis and displayed on a dashboard that provides key insights into livestock population and user performance. Novimetrics offers a detailed log of all sessions, ensuring accurate tracking of performed activities.

The platform is available in three languages: English, Spanish, and Portuguese, ensuring accessibility to a global audience. The data collected can be used by Novimetrics for performance analysis and to generate reports that benefit both users and the company in decision-making.