XIDIG MEDIA — A New Era for East African Storytelling.

What began as XIDIG TV, the trusted voice of East African communities in Minnesota, has evolved into XIDIG MEDIA, a cutting-edge multi-platform media hub and app that amplifies East African voices like never before.

For years, XIDIG TV stood as the pinnacle of East African media representation, delivering rich, relevant content that reflected the lives, experiences, and aspirations of the East African diaspora. Today, under our new name, XIDIG MEDIA, we carry that same mission forward with even greater reach, innovation, and impact.

XIDIG MEDIA is now available as a modern streaming app on all major platforms, including iOS, Android, Roku, Amazon Fire TV, and web browsers, allowing audiences to enjoy our content anytime and anywhere.

Our platform blends tradition with technology, preserving the cultural vibrancy of East Africa while embracing modern storytelling, live streaming, and on-demand media to connect communities locally and globally.

Our Mission

Our mission is to connect, inform, and inspire the East African community by delivering powerful stories and meaningful content through innovative media. As a trusted voice for East Africans in Minnesota and beyond, we blend cultural heritage with modern technology to create a platform where every voice is heard, every story is celebrated, and every community stays connected.

Through the XIDIG MEDIA app — available on all major devices — we bring news, entertainment, education, and cultural programming directly to our audience anytime, anywhere, ensuring that the richness of East African life is preserved, shared, and amplified on a global stage.



XIDIG MEDIA; Every Voice Matters, Every Story Inspires.



Our Core Values:

Community Fortification
Strengthening bonds within and between East African communities by fostering understanding and unity.
Unwavering Ethical Standards
Upholding journalistic integrity with credible, balanced content that respects our audience.
Enlightenment and Empowerment
Creating programming that informs, educates, and inspires positive action.
Cultural Vibrancy
Celebrating the diverse traditions, languages, and stories of East Africa.
Progressive Creativity
Embracing innovation in content and technology to meet the evolving needs of our audience.
Our Guiding Principles:

Broad Inclusivity
Reflecting the diversity of the East African experience and ensuring every voice is heard.
Heritage and Innovation
Protecting East African cultural heritage while welcoming new ideas and technologies.
Societal Contribution
Uplifting our community through meaningful content and initiatives.
Operational Transparency
Operating with openness, accountability, and trust.
Pursuit of Excellence
Striving for the highest quality in production, storytelling, and audience engagement.
From the living rooms of Minnesota to viewers around the world, XIDIG MEDIA is more than a channel. It is a cultural bridge, a storytelling powerhouse, and a community platform for East Africans everywhere — now at your fingertips on every device you use.