This app is designed for the exclusive use of electricians buying and installing KEI House Wires.

It offers them an opportunity to earn, accumulate and redeem points against the purchase of each coil of 90m House Wire.

Registration, also provided within the app, is mandatory for redeeming the rewards.

By entering in the app a one-time usable covert-code, given on the carton, electricians can a) ensure the authenticity of the product and b) are able to earn points for each successful validation.

The scheme encourages higher rewards for increasingly greater participation and allows each electrician to monitor one's progress to the next level of the loyalty tier.