Gercek Cosmetics, which started its activities in 1993 with a pharmacy store, Real Pharmacy, moved to its own 3000 square meter business center in Maltepe in 1997.

With the structure that aims to come to better positions by constantly following the developments in the market, Gercek Cosmetics entered the cosmetics sector by acquiring the Marmara distributorship of the L'oreal brand in 1999, and has gained an important place in the cosmetics sector in a short time by incorporating the brands of the world-famous international companies.

True Cosmetics, over 4,500 pharmacies from all regions of Turkey, cosmetics, chain store group, hairdresser, serving the retail and wholesale outlets.