In line with the corporate identity, perspective and goals of OPET, Kilometre Magazine, published quarterly with the same content-design, keeps the content benefit of the target audience at the maximum level with in-house events, articles and general cultural news, in addition to the information about the company. As a result of the target audience research; Content and language links are established according to the age, generation and educational characteristics of the stakeholders. Kilometer Magazine has been designed in accordance with the energetic structure and line of OPET, and has been renewed 3 times from the past to the present with the received stakeholder feedback and has the most accurate vision in terms of design.