1. Mata Air is a magazine with the theme of science, culture and spirituality published in Indonesia and is a forum for world intellectuals to write their writings.

2. Mata Air publishes popular scientific articles that contribute to humanity and are packaged in polite language that emphasizes love and tolerance.

3. Mata Air discusses various life themes that are presented in an attractive, thorough, and ethical manner, and use fluent language.

4. This magazine is presented as a source of clear positive reading so that it is able to become an element of education and moral improvement of the nation's generation.

5. With more than 30 years of international experience, Mata Air is the choice of Indonesian readers who will give great hope for the promotion of national literacy through selected articles from Indonesian and foreign writers.