Lam Dong is the province with the most developed tourism and service industry in the Central Highlands region with abundant natural and tourism resources. With great climate, the average annual temperature from 18oC to 25oC. As a city of Lam Dong province, Da Lat stands out with a system of systemic tourism products associated with nature such as: visiting a system of lakes, waterfalls, rivers, streams which have been recognized as di honors at national level; take part in adventure activities, such as hiking, camping, cycling, running, zipline, and gold playing; resort, cultural and seminar tourism; agricultural tourism; primeval forest eco-tourism with biodiversity has made Da Lat become "a forest city and a forest in the city".

Da Lat is also known as one of the major tourist centers of the country with a system of fish villas and unique cultural architecture bearing the appearance of a miniature Europe and recognized by the architectural community as "Vietnam's architectural heritage urban".

Dalat people are gentle, friendly, elegant and hospitable, contributing to the beauty of a tourist city - a city of thousands of flowers.