GROOM is a mobile app that allows you to search for and book appointments at nearby salons; or book a stylist to come to you for hair, makeup, massages, facials and nails.

Sofabulous is the the Startup Company behind the Beauty Companion App GROOM. Primarily offering Beauty Salons an extended digital presence to reach more gorgeous people, GROOM provides access to on-demand beauty services as well. Think of GROOM as the UBER for Beauty. The local Beauty Industry is a multi-million rand Industry and we have a range of integrated solutions that will accommodate each sector of the industry, providing value to every stakeholder, from the Consumer, Business Owners, Influencers, Bloggers and Brands.

With GROOM you can search for beauty businesses based on your location and beauty regime and wellness preferences, book appointments at nearby salons and even book a Stylist or Therapist to come to you for hair, makeup, massages, manicures, facials, nails and wellness.