"13 Gioie" was born from the need to introduce the properties of aluminum applied to jewelry with ornaments suitable for both men and women.

"13 Gioie" is the container under which all the jewels designed by the architect are collected Pierfrancesco Arnone.

Why 13? Albert Einstein, argues that "The world was created with sentences, composed of words, made up of letters. Behind these, numbers are hidden, which represent a structure where other worlds appear and I want to analyze and understand them because the important thing is the nucleus, the true essence of the universe ”. In numerology, these numbers are subdivided differently according to the concept expressed by Einstein, for which there are the Universal Numbers, between 1 and 9; the Karmic (13, 14, 16 and 19) and the Masters which are the number 11, the number 22 and the number 33.

The karmic number 13 represents death, transformation and rebirth. Those who live under the influence of the number 13 will have the concrete possibility of repairing or completing what has remained unfinished in past lives.
People of 13 will therefore be able to look forward to a better life. But the thing that binds everything is to discover that the atomic number of aluminum is 13, and the whole design philosophy is perfectly in line with the karmic meaning of the number 13, namely death, transformation, rebirth.

Aluminum is a 100% sustainable material that dies, is transformed and reborn after its use. It is this connection that moves towards a minimal brand that contains a deeper meaning behind, that of being able to always give life to a product already used, reducing the consumption of extraction. Aluminum is a ubiquitous material in our daily life and has a prominent role in all productive sectors thanks to its unique characteristics. Aluminum is in fact always shiny, it does not oxidize, it is non-toxic, it is unalterable and above all it is extremely light and resistant.

The first jewels in aluminum date back to the second half of the 1800s, in particular during the Universal Exposition of Paris in 1855 the first aluminum articles were exhibited.
At the beginning of its discovery this material was particularly rare and for this reason considered precious as gold and used in the creation of jewelry. It seems that even Queen Victoria requested blackened jewels from her court, making them popular throughout the British Empire.

Once the industrial extraction process was discovered, aluminum began to be produced in large quantities and its use in jewelery virtually ceased.
There are few examples to date of aluminum jewelry, and "13 Gioie" wants to enter the accessories market with a 100% made in Italy production, where technology and tradition, history of design and details, quality and guarantee are combined. for an affordable price for many with a unique aesthetic. The "I Miti" collection by "13 Gioie" is a collection of rings and pendants made entirely of aluminum, which will never end. In fact, the concept is that of recycling to infinity, a product that will be reconverted after it has finished its natural life. In the "I Miti" Collection, the design is different for each piece and any pendant can be configured with any ring, precious objects, which show themselves in its extreme simplicity and purity, in the consistency of full, light and pleasant to wear shapes.
The collection contains forms that summarize the work that will be declined in the subsequent collections.