EVeriA is an application developed by Massalin Particulares S.R.L. that allows you to verify certain product characteristics to control if the product is genuine and with legal distribution in the market you are. It also shows local regulation and penalties applicable to illicit activities such as contraband and counterfeiting. It is an app oriented to the use by law enforcement agencies in several countries, however general public may also use it to verify products. Ariel Ferreiro, PMI Illicit Trade Prevention Manager, LA&C