The Carbon Token platform works as an important communication channel between small, medium and large companies, users and sustainable practices, offering points to users who adopt good consumption practices, whether filling up with ethanol instead of the fossil fuel gasoline (validating the tax coupon by reading it in the app), preferring the subway as a means of transport or answering quizzes that promote sustainable education.

The points accumulated by users can be exchanged for benefits and discounts on purchases from registered partner companies committed to preserving the planet and combating the climate crisis, while companies, in addition to engaging in sustainable commitment and being certified with the CO2 reduction collaborator seal, also have the advantage of promoting their business through offers on the platform and measuring online their contribution, as well as users, to reducing CO2.