Prism SFA is a comprehensive mobile application designed to streamline and optimize the day-to-day operations of market representatives, particularly in the FMCG (Fast-Moving Consumer Goods) sector and Pharmaceutical. It provides an all-in-one solution to manage various aspects of a sales representative's journey, from sales tracking and order management to attendance and schedule oversight.

Key Features:
Sales Tracking:

Prism SFA enables market reps to track both primary and secondary sales in real-time, ensuring accurate reporting and seamless order management.
Sales data is captured directly on the field, reducing errors and improving efficiency in recording transactions.
Order Management:

Representatives can easily take orders from customers on the go, ensuring that all sales activities are captured in the system. This feature simplifies the process of managing customer requests and ensures that no sales opportunity is missed.
Journey Management:

The app helps reps plan and manage their daily routes, making it easier to optimize their travel and visit multiple locations without wasting time.
The journey planner ensures that reps follow a structured schedule, enhancing productivity and customer engagement.
Attendance & Check-in/Check-out:

Prism SFA includes an integrated attendance system that tracks the reps' check-in and check-out times at each location.
GPS-enabled check-ins help ensure that the rep is present at the specified locations, providing managers with real-time visibility into field activities.
Schedule Management:

Reps can manage their appointments, meetings, and sales calls within the app. This feature helps ensure that they stay on track with their daily and weekly tasks, leading to better time management.
Reporting & Analytics:

With Prism SFA, both reps and managers have access to detailed reports and analytics, which help in evaluating sales performance, identifying trends, and making informed decisions.
The app helps track sales targets, performance against KPIs, and customer feedback, providing actionable insights for improvement.
Customer Management:

The app allows reps to maintain customer details and history, making it easier to personalize interactions and build long-term relationships.
Benefits for FMCG Companies:
Efficiency & Accuracy: Reduces paperwork, minimizes errors, and ensures that all sales and activities are recorded in real-time.
Better Visibility: Managers get a clear, up-to-date view of sales performance, representative activities, and territory coverage.
Optimized Routes & Schedules: Increases productivity by streamlining travel plans and ensuring reps meet their daily targets.
Improved Sales Performance: With detailed insights and the ability to manage customer relationships effectively, sales reps can enhance their performance and meet company objectives.
Overall, Prism SFA is a robust tool for FMCG companies seeking to enhance the performance and productivity of their field sales teams while ensuring greater accountability and efficiency in sales operations.