SAR is the root & essence of Royal Group, Established in 1987, it started its business as a traditional gold chain producer, since years it has evolved with the touch of modern technology & experienced a total reformation in product variety, technology, management & marketing structure.

Now, this family-run business has entered into the next generation of its leadership & management. Teamed with professionally hired expertise, the third generation will uphold promise the world a more professional enterprise with flexible adaptability & closer customer satisfaction.

SAR as manufacturing brand offers the whole new range of jewellery products for men, women & children. Moreover we offer products, accessories & services complementing the jewellery sector.

As India’s Leading Jewellery Manufacturer, we understand the varied needs of every region & constantly innovating our products & style to suit our customer’s taste and requirements.We provide this with-the-state-of-the-art manufacturing systems and expertise of over 600 craftsmen.

With super increased manufacturing capacity we invite all stockist to become a part of SAR through the medium of authorized distributor network.

Surprising creations come out each year with combinations that are both daring & elegant.

Vision:
To become the first choice jewellery manufacturer for distributors & wholesaler’s. Brand which is trusted, renowned and desired by jewellery consumers all over the world.
Mission:
To manufacture jewellery that makes a powerful statement.
Ensuring customer satisfaction by providing pure & best quality products, innumerable innovative designs with the support of modern technology & exceptionally skilled & qualified craftsmen.
Assuring success & exponential growth of the corporate businesses through superior competitiveness, growth of market share, loyal customer base, premium quality, efficient service and a definite increase of profitability.