Dealer Loyalty Program (Retailer app)
Launched in 2019, the MSP Bandhan Dealer Loyalty Program has been expanding steadily, building stronger connections with our Sales Promoters and dealers. MSP is proud to offer three core commitments to our channel partners:
1. Guarantee of Availability – Always ensuring product availability for timely orders and dispatch.
2. Regular Orders and Dispatches – Consistent order scheduling and timely dispatch to minimize stock holding for dealers.
3. Dealer Bonding Program – Dealers earn points on orders, with the chance to multiply points through monthly and annual consistency, and enjoy a 10% bonus every 12 months. Points can be redeemed for gifts or saved for larger rewards.
This program reinforces our Bandhan of trust and aims for mutual growth and prosperity.

The journey of MSP Bandhan Dealer Loyalty Program began in the year 2019, and since then we have been on a strong growth trajectory by continuously expanding our presence through our Sales promoters and dealers. We, at MSP are grateful to have you on board with us and thank you for your constant belief & trust in the MSP Brands – MSP Premium TMT Bars, MSP TMT Bars, MSP Structurals and MSP Pipes.
Under the “BANDHAN” way of working we make 3 promises to our channel partners.
Guarantee for Availability
As our first promise, we will always have all our products available for dispatch at our plant for you to order. This will ensure you get your stock always on time.
Regular Order booking and Dispatches
We promise that our sales team will call you periodically at regular intervals to book your order and despatch them accordingly. This will ensure that you don’t have to keep stocks for large number of days.
Dealer Bonding Program
Bandhan, the Dealer Bonding Program is a platform for association between the MSP Group their channel partners. Under this program, channel partners associated directly or through the Sales Promoter can earn points on every order they place for MSP Premium TMT Bars, MSP TMT Bars, MSP Structurals and MSP Pipes.
What is more, that by planning their monthly order patterns and annual order consistency, dealers can multiply and grow their Base points earned on every order, manifold. To cap it all, a 10% bonus is payable at the end of every 365 days/12 months cycle on the net available points in the dealer account.
With no expiry date of points, dealers can look to redeem earned points against gifts of their choice or bank them to attain their Dream Gifts.
We hope that this program will further strengthen our Bandhan of mutual trust & commitment and help us grow & prosper together.
Together, let us scale newer heights.