Prataap Snacks Limited (PSL) is a leading Indian Snacks Food Company. It offers multiple variants of products across categories of Potato Chips, Namkeen including Extruded Snacks, Pellets and Traditional Indian Namkeen under the popular and vibrant “Yellow Diamond” and “Avadh” brands. PSL has separate range of sweet snacks under the distinctive “Rich Feast” brand. PSL is focused on offering deep value to consumers through a variety of pack sizes at attractive price points. Its products are present across India and it is one of the fastest growing companies in the organized snacks industry.

Over the years, “Yellow Diamond” has become a well-known national brand of India’s highly competitive snacks market.

To ensure our consumers get nothing but the finest quality of products, we have strategically located owned and third party manufacturing units across India.