The Nowy Przemysł Economic Magazine published since April 1998 is a magazine devoted to the economy, with particular emphasis on leading industrial industries in Poland. It combines a modern editorial layout with the classic publishing patterns of the magazine; issued in the edition of 10,000 copies, controlled by the Press Distribution Control Association. Distribution is carried out by all major distribution companies, and the editorial office has 5500 own subscribers.
Middle and senior management are the main group of readers of Nowy Przemysł. Press Readership Research among Managerial Staff - PRO, carried out by SMG-KRC, precisely defined the profile of the recipient of the New Industry. Nearly 70 percent this group consists of people holding positions in the strict management of companies and making strategic decisions for the company on a daily basis.
The magazine presents the problems of Polish industry in a European and global context in a vivid and interesting way. It reflects the challenges faced by the leading Polish industries in Poland - including ownership changes, consolidation processes, investments, competitiveness, new technologies and innovation. The journal also highlights the social aspects of changes in industry and employment issues, state-economy relations, the role of information and telecommunications technologies in business.
A report on another industry is a permanent element of every issue of Nowy Przemysł. Reports are in-depth analyzes that allow professionals to enrich and organize knowledge, and to understand outside of the sector phenomena occurring in Polish industry.
In each issue, a new problem or interesting phenomenon related to the situation of the Polish economy is thoroughly analyzed. "People and strategies" are the most interesting, representative or controversial cases in Polish business presented in the case studies formula. The magazine's opinion-making is also determined by interviews with the main actors of the Polish economic scene: politicians, top managers, independent experts and economic authorities.
The New Industry clash with the views of people who manage the Polish industry, the magazine is a permanent platform for exchanging their experiences and opinions.
The magazine is present at significant business events, trade fairs and meetings and conferences organized by PTWP. New Industry covers the media patronage of prestigious business meetings, conferences, cultural and charity projects.