PurpleFashion APP is free and enables the customer experience of downloading the virtual Loyalty Card Under PurpleFashion's loyalty program policies and rules, you may, through your customer number, accumulate balance on the customer card for a percentage of the amount consumed in order to redeem it for discounts or rewards on future purchases. Through APP PurpleFashion you can also manage and consult various aspects associated with the use of your customer card such as the accumulated benefits, validity of the same, usage report, coupon activation, news, schedules, etc.