The Talayuela City Council promotes the generation of economic activity in the town. Among the objectives pursued by the City Council, through its different areas, is the promotion and positioning of the city as a commercial, tourist, cultural and leisure destination, contributing to the revitalization and generation of wealth in the town.

Thus, Talayuela, through this program, aims to stimulate direct consumption in the town with the aim of supporting economic reactivation and employment in the sectors most affected by the pandemic, and positioning Talayuela as a lively and dynamic town.