We understand HORECA business as good as our HORECA Customers. ASPEN Direct has a proven track record of helping HORECA businesses to improve profits by 6% to 12% with smart ordering and cost-management. It is a one stop shop for all business requirements in the HORECA B2B space, providing them a level playing field to scale, trade and grow businesses.

Founded in 2018 with a vision to "Transform Food Service Industry in India leveraging technology", ASPEN Direct is India’s leading business-to-business e-commerce platform. ASPEN Direct is solving core trade problems faced by HORECA businesses, that are unique to India, through its unique India centric business model by leveraging technology and bringing the benefits of eCommerce to them.

At ASPEN Direct, our goal is to make shopping easier, faster, and more convenient than ever before for HORECA customers. We are committed in our mission to build a trustworthy online marketplace which offers the widest range of products. With our proven user experience and reliable services, we are committed to provide customers in India with a trusted and hassle-free one-stop-shop for all their shopping needs.

ASPEN Direct is headquartered in Mumbai and serving major cities across India.