Provide its listeners with alternatives for entertainment, information and culture, using music of different genres, and likewise content programs that aim to promote cultural identity, traditions, education, the environment and social values. Also be the commercial ally at the digital and radio level of public entities and micro and macro merchants. Finally, it aims to open spaces for citizen participation, through proposals and concerted projects for the strengthening of human values ​​to promote a pedagogy of peace and sustainable integral development.