Rapala – The worldwide leader in fishing lures is proud to unveil the world’s first mobile app for fishing lure selection…The RAPALA Lure SelectorTM

Designed under the strict guidance of Canadian pro-fisherman like Italo Labignan, the app sets out to unlock the mystery of lure selection for a variety of fishing conditions.  With over 2000 unique Rapala models available in Canada it can be a daunting task to determine which body shape, size or color will give you the best results on any given day.  At Rapala we understand this… and so does our app!

Ever wondered why the fish aren’t biting?...Could be your lure choice…as fisherman, we always tend to second guess, but now you can fish with confidence knowing the Rapala Lure SelectorTM has optimized the results based on species, weather patterns and other variables!
What’s great is the app can be utilized by anglers in 3 key situations.  As a research tool the angler may look to the app to help define a group lures that will be best suited to catch certain species, for example…Largemouth Bass, Trout or Walleye.

As a fishing tool, the app becomes an essential part of your tackle box!  When out on the water it’s now simple for the angler to base his or her lure selections on actual real-time fishing conditions such as depth and water temperature!

Finally, in many situations the app is the ideal shopping tool, ready and waiting to help any angler select that perfect lure from store shelves based on the anticipated fishing conditions on that next trip of a lifetime!
Rapala holds the unofficial world-record for world-records…We’ll help you get yours!…Download now…it’s free!