M-Protect is a mobile issues and crisis management app that allows M Booth clients to instantly respond effectively in case of a sudden incident or emerging crisis. The app gives brands the tools to communicate within their organization more effectively during a crisis through functions such as alerts, incident reports or a conference call. M-Protect builds collaboration with both internal teams and M Booth crisis specialists, at any time.

M-Protect provides:
- Instant access and activation of response plans and tools through your mobile device
- Ability to simultaneous message all members of the organization’s crisis team securely
- Access to response protocols, processes, and messages from anywhere, at any time
- Ability to send instant alerts and quickly set up team calls
- Ability to monitor availability and safety of team members during an incident
- Allows instant access to an up-to-date list of all the organization’s key contacts
- Encryption and security for sensitive information and resources
- Information from digital and print news sources.