Loom is a grassroots marketing platform that matches content creators to brands that want to gain exposure on social media.

Here's how it works:

- Brands create campaigns for products or services they want to promote on social media
- Influencers apply to the campaigns that match their interests, values, and aesthetic
- When an influencer gets picked for a campaign, he or she receives the product or service for free, creates photo and/or video content about the product in his or her own voice, and submits it to the brand for approval

- Brands can also search for influencers through a number of built-in filters, including location, areas of interest, and target demographic

- It's win-win: brands gain organic exposure through the influencer's base, and influencers receive cool products and services from brands they love