### What does the Rudraum Pay app do?
With the Rudraum Pay app, you can automatically collect the credit you’ve given to your customers directly from their bank account into yours without any follow-ups or reminders. Whether it's a one-time payment or regular weekly or monthly collections (like EMIs), your credit collection will happen on your terms.

Just like big banks or NBFCs collect loans on the due date directly from the customer's bank account, with Rudraum Pay, you can collect your credit similarly, directly from the customer's account.

### Who is the Rudraum Pay app for?
Rudraum Pay is designed for micro, small, and medium-sized businesses (MSMEs), especially for retailers, service providers, gig workers, wholesalers, suppliers, distributors, traders, sales agents, manufacturers, brands, and other merchants who sell goods, products, or services on credit and collect payments in the future.

Businesses such as FMCG, electronics, mobile, mobile accessories, groceries, clothing, pharma, jewelry, restaurants, online businesses, and more, including coaching, tuition, or rent collection, can use Rudraum Pay to solve their deferred payment collection issues.

### How does the Rudraum Pay app work?
When giving credit, in just 30 seconds, you can set up eNACH or UPI mandates on your customers using the Rudraum Pay app. On the due date, your money will be auto-debited from the customer's bank account and transferred to yours.

eNACH or UPI mandates work like digital or online checks.

Install the Rudraum Pay app today and:
1. Save time
2. Improve your cash flow
3. Avoid bad debts

Rudraum Pay is proudly Made in India ❤️❤️❤️

Let me know if this looks good!