Etchevehere Rural S.R.L., was founded as a Collective Society in 1970 at the initiative of Dr. Arturo J. Etchevehere, who that year buys Mr. Victor J. Rabuffetti a livestock auction facility in the town of General Ramírez. It constitutes at the moment a society in which his children Ivar J., Luis F. and Arturo R. participate to dedicate it to the appropriation of finance, administration of fields and all kinds of agricultural intermediation.

In the beginning the firm was created as a finance consignee, quickly managing to prevail in the market thanks to the "Security of Strength" that characterizes it. The constant search for growth led to the realization of different "Fair Auction" in the province of Entre Ríos, as well as the development of "Special Auction" in Santa Fe, Corrientes and Córdoba. That momentum did not stop, and in 2008 we became, together with the Rosario Stock Exchange, a Founding Partner of ROSGAN, the first and only televised livestock market in the country.