Vision
To become a renowned Enterprise for Liasoning the 360 degrees of Quality Healthcare services at their door step for the elderly

Mission
Our approach to Liasoning of preventive, domicillary and hospital services will be through timely and effective coordination and communication

Purpose
Aapyaya assures Children of the distantly living elderly parents by Liosoning to get a timely periodic health checks, consultations, all possible domestic assisted care, emergency and elective hospitalizations to their parents

Target Customers
Elderly parents of NRIs in USA, Canada, UK, Australia.

Elderly Hyderabadi parents of Indians living in other parts of India

Positioning
We would like to position Aapyaya as friendly and efficient liasoning enterprise in assisted domiciliary 360 degrees of healthcare services.

Product
Annual Healthcare card

Product types
A. Basic
B. Standard
C. Premium

Service Offerings
A. 24*7 emergency doctor and ambulance service
B. Preventive Health check ups
C. Periodic domestic and online consultations
D. Expert first and second opinions
E. Domiciliary services
a. Pharmacy delivery
b. Sample collection for investigations
c. Physiotherapy
d. Assisted Nursing
e. Wound care
f. Ambulance services
g. Doctor visits
h. Yoga and meditation services
i. Complementary and Alternative Medicine services
j. Cab services to the hospital
E. Emergency hospitalization services
F. Elective hospitalization services
G. Audio visual communication
H. Pager services for easy accessibility
I. Insurance

Core product attributes
A. 360 degrees healthcare services
B. Prompt and timely services

Core Values
A. Effective communication and Coordination
B. Empathy
C. Easy accessibility through technology