"Desirable and Existing" is one of the oldest media outlets in the valley and has been leading for decades in covering various aspects of daily life in the green and special space. The site seeks to encompass the entire area in terms of planning, infrastructure, education and government and at the same time touching on the specific cities and councils and residents that make up the unique human mosaic of the valley, consisting of farmers and municipalities, moshavim and kibbutzim, high-tech and services, women, men and all religions. The site aims to fairly and objectively survey the systems that make up the day-to-day space - municipalities and councils, and at the same time bring butterflies, gossip pieces, news about the growing food scene, the popular folk sports in the area, the cultural activities in the community centers and regional halls.

The ability to focus on the matter at a glance and to look at the important with a distinctive look for "desirable and existent" which is a relevant and challenging site, which aims to be the first media to consider when you want to catch up on what's happening in the valley.