Radio La Cruz del Sur is a Christian media outlet committed to evangelization and community service. Through varied, educational, and entertaining programming, it seeks to convey spiritual values, encourage reflection, and strengthen faith in Christ. Its multidisciplinary team works in the comprehensive field of social communication to inform truthfully, inspire change, and promote social action. As a strategic arm of the Bolivian Baptist Union (UBB), the station supports its activities and projects nationally and internationally, serving as a voice of hope and unity for all of Bolivia.