Shuru-Up is redefining how the next generation invests in the private markets.
From high-growth startup deals to curated Pre-IPO opportunities, Shuru-Up gives investors a seamless, tech-powered gateway into asset classes that were once out of reach.
Whether you’re an experienced investor or just getting started with Pre-IPOs, Shuru-Up delivers a structured, professional-grade experience with precision, transparency, and control.
BUILT FOR MODERN INVESTORS
Exclusive Access to Startup Deals
Startup investing isn’t for everyone — and that’s by design.
Our members gain access to carefully structured equity rounds in promising startups. All deal details, timelines, and legal workflows are integrated within the platform for a streamlined investment experience.
Pre-IPO Investing Made Simple
Tap into tomorrow’s public companies today.
Explore companies approaching the IPO stage, analyze their profiles, and invest with as little as ₹15,000 — directly from the app.
Retail investors can start post-KYC, with every step supported by clear guidance and built-in workflows.

POWERED BY INTELLIGENT TECH
Advanced Transaction Module
Every investment — startup or Pre-IPO — is tracked in real-time.
Know exactly where your investment stands, what documents are required, and what comes next. No guesswork. No email follow-ups.
End-to-End Digital Documentation
From Term Sheets to Shareholder Agreements — all legal documentation is fully digitized, encrypted, and stored securely within your account.
Sign and review everything without ever leaving the app.
Unified Portfolio Management
All your holdings. One powerful view.
Monitor performance, download investment docs, and stay updated with real-time status indicators. Separate views for Startup & Pre-IPO investments.
Real-Time Alerts & Notifications
Stay informed at every stage — with precision alerts inside the app and on WhatsApp.
Whether it’s a pending signature or a milestone update, you’ll never miss a step.
Smart Dashboard
Your control center.
View upcoming opportunities, track live investments, monitor documents, and take quick actions — all from a single, intuitive interface.
WHY SHURU-UP?
• Enterprise-grade investing experience
• Built-in legal and compliance workflows
• Transparent investment journey from start to finish
• Intelligent architecture backed by robust infrastructure
• Designed for both exclusive members & verified retail users
Shuru-Up is not a marketplace — it’s a private equity engine, built for scale.
Designed with clarity. Engineered for performance. Trusted by serious investors.