Mind Friend is a customized AI service that helps children’s emotional development and psychological growth.

A character friend just for your child communicates with your child, sympathizes with his or her emotions, and supports growth and development through parenting guides tailored to your child's temperament and characteristics.

[Main Services]

♥ If you are a SK B tv ZEM customer, you can use all services for free.

♡ Make heart friends
A picture drawn by the child or a favorite fairy tale character
Create your child's own character friend who understands and sympathizes with their inner feelings.

♡ Conversation diary
Through dialogue based on child psychological development testing
Examine the emotions and thoughts your child experiences and help them grow emotionally.

♡ Picture diary (HTP test)
Analyze your child's inner feelings by looking at their drawings together.
You can understand more deeply what your child is feeling.

♡ Video diary
Children listen to questions they can relate to, express their thoughts and emotions naturally, and develop their thinking and empathy skills.

♡ ZEM recommended content
We examine your child’s heart and recommend content that helps build character.
It is currently being upgraded, and we plan to provide more diverse and personalized content in the future.

♡ AI analysis report
We regularly inform you of your child’s emotional development status through data-based AI analysis.
Through the report, you can carefully care for your child at home.

♡ Customized parenting guide
Through AI analysis, we provide a personalized parenting guide by integrating communication methods that reflect the child's temperament and characteristics, social development, and character education.

♡ Ask questions directly
If you register a question or something you want to say to your child, Heart Friend will talk on your behalf and confirm your child's true feelings.

A heart friend is a warm friend who shares your child’s emotions and growth.
Based on professional AI analysis, we help you understand your child and facilitate emotional development and character education.
Please cherish your child’s every day with Heart Friend.

[How to use Heart Friend]
① Download and run the Heart Friend app!
② On B tv ZEM, go to the ‘My > Heart Friend Connection’ menu.
③ Connect the Heart Friend app to the TV using the QR code or authentication number that appears on the screen.
④ Feel free to use the Heart Friend service for free.



※ We are requesting only essential access permissions to use the service.

[Information on required service access rights]
- Photos and videos: Access to photo and video files provided by the service
- Music and audio: Used to provide services
- Camera: Video shooting and shooting for comprehensive analysis
- Microphone: Recording for heart friend (chatbot) conversations

[Guide on how to revoke service access]
- Access permission can be revoked using the method below.
① Android OS 10.0 or higher: Settings > App > Select permission item > Permission list > Select agree or withdraw access permission
② Android OS 10.0 or lower: Upgrade the operating system to revoke access rights or delete the app.

[Information on how to withdraw consent to use services]
- You can withdraw your consent to use personal information by going to Settings > Consent to collection and use of personal information.
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※ Check the personal information processing policy: https://www.skbroadband.com/m/footer/page.do?menu_id=F01030000
※ Available on devices running Android OS 10.0 or higher.
※ If a problem occurs while using the service, please contact SK Broadband Customer Center (106 without area code).