CUSTOMERS ARE FIRST
- Put customers at the center of all your thoughts and actions.
- Listen to understand your customers' needs and concerns.
- Always have a respectful, friendly, happy attitude towards customers.

HONEST
- Honesty is not taking what is not yours.
- Honesty in relationships with others is the unity between what you think inside and what you show out through gestures, attitudes, words with that person.
Become trustworthy with others.

INTEGRITY (TRUE SPEAK)
- Integrity is whatever you say
- Notify relevant people as soon as they realize that they cannot be fulfilled as committed.
- Proactively make new and fulfilled commitments.

TOGETHER SUCCESSFULLY
- Find ways to support your teammates to complete a job well.
- Together, benefits each employee, partner, customer and community