•Digitize end to end demand generation process of both Seeds and Crop Protection line of business
•To leverage the activity reporting applications to the field force resources i.e. Front liners/Field Sales Assistants of seeds and MIO/MIE/Army of crop protection
•To have common suite of applications to manage activity tracking for both Seeds and Crop Protection business
•To improve the productivity and efficiency of overall demand generation process
•To ensure accurate and timely availability of activity data for building better go-to market strategies