As digital platforms become increasingly integrated into marketing strategies and everyday life, more people are using digital devices instead of visiting physical stores. As a result, digital marketing campaigns have become more prevalent, employing various techniques such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, email marketing, display advertising, e-books, and digital games.

Additionally, digital marketing extends beyond the internet to include other digital media channels, such as television, mobile phones (SMS and MMS), call-back services, and on-hold mobile ringtones. This extension to non-internet channels differentiates digital marketing from online marketing.