The main purpose of the Social Order app is to streamline and simplify commerce for merchants and customers, particularly in rural and semi-urban areas of India. The app aims to address the challenges of the current e-commerce system by providing a platform where customers can place orders using images, voice, or text, rather than traditional cart-based methods. Social Order also helps merchants manage their businesses more efficiently by integrating tools for order management, inventory management, tax assistance, and employee management, all within a single platform.

In essence, Social Order seeks to consolidate multiple commerce channels—like phone calls, WhatsApp messages, and in-person interactions—into one unified platform, making it easier for merchants to manage orders, offer credit to trusted customers, and maintain their business operations smoothly.