The Loya app is designed to create and manage a digital loyalty program, allowing customers to collect digital stamps, recommend companies, and redeem rewards.

Functionality designed for company managers:
- Create and customize a company profile with a logo.
- Manage Operators who have access to loyalty program management.
- Create any number of loyalty cards tailored to various company needs. Loyalty cards can be used to increase customer engagement, boost customer satisfaction through rewards, increase the frequency of visits, and thus increase company revenue. They can also serve as a motivator for regular participation in regular activities.
- Create and customize a Referral Campaign to meet business needs, allowing customers to recommend the company to their friends by sending them an invitation with a QR code.
- Award stamps for visits or purchases at the company.
- Award rewards for collected stamps.
- Award rewards for recommending the company to friends.
- Award rewards for first-time visits based on a referral.

Functionality designed for individual customers:
- The Loya app acts as a wallet for digital loyalty cards from various service providers.
- Collect stamps during visits by scanning a QR code or entering a 6-digit code, similar to the Blik payment system.
- Receive rewards for collecting stamps on loyalty cards.
- Invite a friend to visit your favorite retail and service outlets using a QR code invitation.
- Receive an invitation with a QR code from a friend, which also serves as a voucher for a corresponding reward motivating you to visit the location.
- Receive rewards for recommending businesses to friends.